I’d like to introduce today’s guest poster, Carol Chiao. Carol and I met at the Writer’s Digest Conference last summer and have kept in touch ever since. I’m excited for her to share her marketing expertise with us today. Writers sometimes complain that branding is a mysterious concept. It doesn’t need to be. Brand encapsulates […]
marketing
The Rise of Young Adult Fiction
The other day, while reading the NY Times online, I stumbled across this brief, interesting article by Patricia McCormick, a young adult fiction author: http://www.nytimes.com/roomfordebate/ The article begins: If “Harry Potter” made it safe for grown-ups to read kids’ books, “The Hunger Games” has made it cool. Why are so many adults reading young adult […]